Cracker Barrel stock nosedives after terrible rebrand

[NewsBot]

Cracker Barrel had a reputation and the woke people who ruined it are learning a very harsh lesson as the stocks completely NOSEDIVE following the terrible rebranding. The new Cracker Barrel logo sucks. The new decor inside the restaurant sucks. This is not Cracker Barrel, this is some woke woman's bad decisions. The report on the stock plummet said: The market reaction was swift and brutal. Shares plunged more than 14% at one point, wiping out nearly $200 million in market value before a modest recovery left stock prices down around 13.9% at $50.84 per share. Major outlets, including CBS and CNN, reported drops ranging from 8% to 15% depending on the time of day. Wall Street watchers were stunned. Julie Felss Masino, who took over as Cracker Barrel’s CEO in November 2023, has been the architect of the rebranding push. She insists the company isn’t turning its back on its roots, but rather “evolving” to meet the expectations of modern diners. ... to continue reading, follow the link below

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